GERMANY – September 27 marks the launch of the LIGNA.Innovation Network (LIGNA.IN) – a new digital format for the international woodworking and wood processing industry.
And the motivation is clear: “In a LIGNA year, the industry feels the need to discuss current trends, showcase innovations and network with interested players,” says Christian Pfeiffer, Global Director LIGNA & Woodworking Shows at Hannover-based Deutsche Messe. “Whenever conditions are changing, we need to work together to find new answers to make our industry marketplace, in this case LIGNA, sustainable. The LIGNA.Innovation Network is an ideal example of such a new, jointly conceptualized response.”
Raphaël Prati, Chief Marketing & Communications Officer at the Biesse Group in Italy, underscores the significance of the digital format: “LIGNA has succeeded in positioning itself as a key point of reference for the global woodworking industry. Its success is based on its ability to adapt to changes in the industry as well as to the latest technological developments. The LIGNA.Innovation Network is a clear example of this adaptation, and Biesse is taking the same approach. The digital event, as well as the entire LIGNA platform, is a key factor in our go-to-market plans, because it gives us a unique opportunity to engage with the global industry to showcase our new solutions.”
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