GERMANY – Sonae Arauco, one of the world’s largest producers of wood-based panels, participated recently in Interzum in Cologne, Germany, with a stand of approximately 350m2, where it presented its new brand and launched new solutions for its portfolio. Sonae Arauco emerged in May 2016, as a result of a joint venture that brought together two companies, leaders in their markets.

For Rui Correia, Sonae Arauco’s CEO, Interzum was a unique opportunity to present the brand to the world and to show a company that “(…) has an industrial soul, with goals focused on a robust growth, along with long-term business plan, based on a vision of sustainable production, which incorporates solutions aimed at improving the quality of life of people.”

In line with the current trends in the decorative finishes market, Sonae Arauco also launched two new finishes during Interzum: Innovus Stucco and Innovus Fusion. The acceptance of these two new proposals was very positive by the more than 2000 professionals that visited the stand, these new finishes have distinguished themselves in the fair for their texture, which gives them a distinctive and exclusive touch.

Innovus Stucco, inspired by industrial environments, urban lofts and natural materials, excels for its cement texture on a structured surface, which is highly tactile and very comfortable and has a balanced level of gloss. It is deal for reproducing rocky landscapes and was designed to be used both on cement and stone surfaces, as well as coming in a variety of colours and rustic structures.

The Innovus Fusion finish has a warm, natural texture reminiscent of hand-carved new wood. Developed using advanced techniques and for use on all kinds of materials, this solution is a perfect symbiosis between the natural and wood, giving a pleasantly warm and welcoming décor.