ITALY – The Rino Snaidero Group, a relevant player in the production and marketing of design kitchens, announced the creation of Snaidero China, a joint venture with Beijing’s Hi-Season Trading Co., aimed at the exclusive distribution of the Snaidero brand product on the Chinese retail and contract channels.

The Hi-Season Trading partner is a Chinese company based in Beijing, a leader in the direct-managed distribution of high-end appliances imported from Italy, Germany and France, through a network of around 250 stores in over 70 cities in China. The joint venture is based in Beijing and has the initial objective of opening 4 Snaidero flagship stores in Beijing, Shanghai, Shenzhen, Chengdu. The production of kitchens for the Chinese market will be fully concentrated in the plant in Majano, in the province of Udine, where the company’s production plant has been located since its inception in 1946.

Snaidero kitchens with signed models by Italian designers will be housed in the flagship store, including the Vision, Ola 20 and Ola 25 by Pininfarina, the Frame by Iosa Ghini, the Opera by Michele Marcon and the Way Materia, the original Snaidero design. Within the flagship stores, a specialized team of architects will also illustrate and promote the development of contract projects for real estate developers.

70 years of experience have made Snaidero one of the most well-known and trusted brands on both the Italian and international markets, bolstered by the belonging to a group that, with companies located in France, Germany, and Austria, represents the leading Italian player in Europe in the kitchen industry.