GERMANY – Voted as a 2016/2017 Superbrand, ALNO is again one of Germany´s outstanding brands in the brand dominance, customer loyalty and brand acceptance category for the fourth time since 2009. Selected from over 1,350 nominations, the jury placed the kitchen manufacturer in the group of 100 Superbrands Germany 2016/2017.

According to the organizers, superbrands are “brands with a high level of reputation and brand value” which “leave no margin of doubt in terms of quality, consistency and customer loyalty” and “which unmistakably and at the same time reflect the epitome of the quality of a service or entire product segment, and consequently occupy an outstanding position not only in terms of consumer awareness but also within the economy over years and decades”.

“The award confirms that our expectation on the interplay of product quality, functionality and innovative design is also reflected in the particular loyalty shown by our customers towards the ALNO brand and in an exceptionally high level of brand acceptance.” explains Andreas Sandmann, Member of the Board and Chief Sales Officer (CSO) at ALNO AG.

The world´s largest brand marketing organisation has been awarding the accolade to the best and strongest product and company brands in over 88 countries for more than 22 years. The highlight of the two-year superbrand campaign will be the “Tribute Event” in March 2017.