CHILE – Arauco’s new corporate image, developed by the Chilean branding agency Procorp – SAFFRON, was distinguished with a CLAP award in the category “Best corporate identity or branding system”.

The renovated image of the forestry company, presented in August of this year, is the result of a concentrated effort that took more than a year and a half to be completed.

The new visual identity that now identifies Arauco stands out for its universal language, its distinctive typography and for leveraging colors that escape the classic green tones used by the industry. This renovation seeks to project the evolution that the company has experienced in over 40 years of operations in Chile and the world under the concept ‘Renewables for a better life’.

“This award fills us with pride for all the work carried out, together with the value of the closeness and differentiation that the new identity gave us as a company. This new visual system allows us to reach in a different and more personalized way to our different audiences of interest. It is undoubtedly a global brand for the competitive scenarios in which we are and we project ourselves today. We are a company that strives to stand out and differentiate itself positively, increasing its competitiveness in a sustainable way. We want to account for this in our visual identity,” said Charles Kimber, manager of Corporate and Commercial Affairs of Arauco.