GERMANY - The Homag Group has realigned the company for its customers, suppliers and business partners. 

The world’s leading manufacturer of machinery and technological solutions for the woodworking industry explained that, “Any company seeking success in today's economy must keep an eye on the market, listen to customers and be open to change.” This emergence of the "new HOMAG Group" is signaled by a change in brand strategy, a new claim of "Your Solution" and a new brand presence.

The Homag Group has developed into a company that covers the entire process chain for the field of wood processing — with 6,000 employees who work hand-in-hand for customers all over the world and today, the group is the industry leader in the world market. Founded in 1960 by Eugen Hornberger (L) and Gerhard Schuler (R) Homag credits its success to a staff able to look to the future, continuously developing new innovations and being receptive to change.

The first decision was to merge the existing brands into one brand. This will result in greater clarity in communication and a simpler orientation of the company's product range, for example. In future, every machine made by the Homag Group will bear the Homag logo.

By appearing as a single brand, the Homag Group is making a promise, a claim: “Your Solution”. This new claim represents how the company develops individual, innovative solutions to help customers around the world drive their businesses forward.