GERMANY – Homag Group acquired a majority stake in Roomle GmbH on September 23, 2021.

Founded in 2014 as a spin-off by Netural CEO Albert Ortig, Roomle started with the vision of revolutionizing the shopping experience in digital sales. With groundbreaking functions like the Rubens Configurator, the world’s first open Full Logic 3D product configurator, and stunning 3-D/AR display quality, the company has risen to become the market-leading platform for the configuration, visualization and production of complex products.

Thanks to enormous flexibility and integration capability, Roomle delivers convincing results on all systems, platforms, channels and devices, counting over 6 million installations worldwide and tens of thousands of configurations per month.

Proud of its achievements, the Roomle team is looking forward to working with the new majority owner. Having successfully pushed online product configurator technology to real-life feasibility, they are now poised to lead the digital revolution towards customer-controlled custom furniture production. “We find ourselves in an ideal position now”, comments Albert Ortig, CEO Roomle : “becoming part of a perfect structure, ideally positioned to map the entire value chain from the consumer to the production hall.”