GERMANY - “We aren’t waiting for the good old days to come back. We’re actively designing a new era.” This quote from Matthias Pollmann, Vice President Trade Fair Management, reflects the attitude of everyone at Koelnmesse. With interzum 2021, the trade fair team aims to offer the industry a safe platform on which it can maintain its position on the international market.
“I think that we all have to be conscious of the fact that the world has changed and will continue to do so rapidly – and with it the reality of people’s lives is changing, too. But we firmly believe that everything is possible with our hygiene and safety concept, #B-SAFE4business, our new, broad-reach digital tools in the form of interzum@home, and a positive attitude. We have prepared the playing field ideally for the sector with interzum 2021. Now it is up to the industry to use this framework,” says Pollmann in his comments on the preparations for the forthcoming edition of interzum.
With the launch of the new interzum@home platform, the trade fair is doing more than simply expanding business opportunities for its exhibitors. It will also reach a broader spectrum of visitors, thereby offering participants diverse additional opportunities for customer interaction. The platform will be a forum for virtual exchanges between industry peers, for networking with relevant new and existing contacts and elevating business to the next level. In addition to a variety of live-streamed digital stages, there will be open and thematically curated video chats in the virtual cafe, and visitors attending the trade fair online will be able to experience new launches in interzum exhibitors’ exclusive showrooms. In this way, exhibitors will benefit directly from additional contacts and broader reach.
Unlike standard webinar and video conferencing systems, interzum@home will offer exhibitors more than just the option to stream content – they will also be able to start one-to-one conversations with customers directly. interzum@home will thereby offer real networking opportunities – a decisive advantage for any exhibitor.
