SWEDEN - IKEA teams up with Republic of Gamers (ROG) to develop a new range of affordable gaming furniture and accessories to bring the gaming experience at home to a new level.

The range consisting of about 30 products will be launched first in China in February 2021, and from October 2021 it will be available in other IKEA markets.

Around one-fourth of global population (2.5 billion) are gamers, explained IKEA, yet the needs of gaming lovers in terms of home furnishing have been so far overlooked. With the rapid growth of gaming market across the world and fast growing number of people playing, IKEA is curious about how home furnishing could improve gaming experience and life around it. Last year, teaming up with UNYQ and Area Academy, IKEA has started to explore the world of gaming, and now the company takes the next steps into it.

Together with a new collaborating partner, Republic of Gamers, IKEA will launch the first series of products designed specifically for the gamers to bring the comfort of gaming experience to a new level.

Republic of Gamers (ROG) is one of the leading brands in gaming industry, designing high quality, innovative hardware and gear for gamers. By teaming up with ROG, IKEA wants to combine home furnishing knowledge with ROG’s expertise in creating exceptional gaming experience. Together, we set out to help the many gamers (and their families) welcome gaming home through developing the new range of affordable and ergonomic gaming furniture & accessories, designed to increase performance while also blend in beautifully to homes.

The new gaming range is developed in IKEA Product Development Centre in China, Shanghai. As a starting point for the product development process, IKEA and ROG designers and engineers had several workshops together with professional gamers and gaming lovers in Shanghai to explore home furnishing needs of gamers and identify the list of functions needed to secure a high quality gaming experience at home.