ARGENTINA – On February 21 Placacentro new premises located at 2505 Av Malvinas Islands, Rio Grande, Tierra del Fuego was inaugurated.

This adds to the local Placacentro Network that offers a wide variety of products and services to carpenters, and that has been present in Argentina for 14 years and has more than 400 locations in Latin America.

The inauguration was held together with the company IMCOFUE, reinforcing the presence of Masisa in the south of the country and contributing to the development of the local economy. This is the second Placacentro inaugurating with IMCOFUE in the province, adding to the one of the city of Ushuaia.

The Placacentro Masisa distribution network was created with the aim of offering carpenters boards and complementary products and service and training by experts.

In the IMCOFUE Placacentro all Masisa products are available, from the traditional, such as melamine designs which include wood finishes and solid colors, to its latest solutions, among which is the line of melamine and Premium Touch collection.

In the new location clñients can also access the benefits of Red M loyalty program which aims to create the largest community of carpenters Argentina. Today, the loyalty program has over 3500 active members in the country and 15,000 in the region. This program allows Masisa to establish a close relation with its customers, get in touch with their needs, introduce trends and provide exclusive benefits and training.