URUGUAY – On Saturday, 22 March 2025, Danish home furnishings retailer JYSK will open its very first store in South America, marking a historic milestone in the company’s global expansion.

The new store will be located in Canelones, a city just north of the Uruguayan capital, Montevideo, and will be operated under JYSK’s franchise model by the Antelo Group, a local franchisee.

“I can’t wait to get started with our opening in Uruguay – it’s an exciting market,” said Frederik Kroun, Franchise Director at JYSK. “The store opening is always a special event, and I’m especially curious to see how our customers respond to JYSK here. Uruguay is politically and economically stable, and we have found a great partner in Antelo Group. We are looking forward to working with them,” Kroun added.

Strategic Location Near Montevideo

The store is strategically located in the Canelones region, where the majority of Uruguay’s population resides, particularly along the southern coast. This positioning aims to attract a broad customer base from the Montevideo metropolitan area.

“We expect that our second store will also be located in the greater Montevideo area, though that decision is still under consideration. From there, we’ll evaluate future openings,” Kroun stated.

A Strong Global Presence

With the opening in Uruguay, JYSK Franchise expands to 21 countries, including Canada, Latvia, and Vietnam, bringing the total number of JYSK stores globally to over 3,500. Uruguay is the 49th country where JYSK operates. This expansion marks another key step in the company’s growth as it continues to bring its Scandinavian-inspired home furnishings to new markets around the world.

Looking Ahead

The store in Uruguay will be stocked with goods from JYSK’s distribution centers in Uldum, Denmark, and Valencia, Spain. JYSK has plans to further expand its presence in the region, with new locations under consideration in Uruguay and beyond.

The company’s success with its franchise operations, starting with its first international store in Greenland in 1984, is part of its ongoing global growth strategy, and the upcoming launch in Morocco will mark the company’s entrance into its 50th country.