BRAZIL - Impress Decor participated in ForMobile 2022, which positively marks the return of this important event in the national calendar in the segment.

The Impress stand was well visited at the fair. With the entire concept focused on Uchronia and signed by André Romitelli and Martina Brusius from the Pistache Ganache studio that created the activation called O Tempo Suspenso. "People were able to have fun and at the same time understand the concept behind the Uchronia campaign. It was a movement to unfurl inside the fair in a very interactive and instantaneous way", comments Jessica Hori, Marketing Manager.

At the same time that the activation made visitors have fun stopping their journey for a photo, the booth made each of them regain a new awareness of the passage of time. The garden created by floral designers Rosendo Marvulo and Rodrigo Lima created an atmosphere of rest and relaxation, in which people could observe nature as a reflection of the perception of time. This perception makes us reimagine a world where time is better spent valuing the most important things in our daily lives, slowing down and seeking new affective connections between people and the environment.

In addition to the Uchronia concept, visitors were able to discover 20 launches chosen under the concept, also linked to the latest trends in world design. "We brought a selection of super special products, which are very connected to what we are bringing as a trend and what we believe will be a trend in the future. But they are also a response to what we have just seen at Milan Design Week and other world fairs. ", explains Alexandre Chiquiloff, product and design manager.