GERMANY - The interactive event format from Blum "Blum Connects" for the interzum 2021 was awarded the coveted German Brand Award.

For the world's leading trade fair for suppliers to the furniture industry, which was held exclusively digitally, Blum presented innovations, solutions and design ideas in analogue, digital, global and local form.

With the "Blum Connects" trade fair appearance, it was possible for Blum's global customers to experience the new products interactively from home for the first time - with digital events, but also in direct exchange. For this concept, the family business was awarded one of the most prestigious German brand awards: the German Brand Award in the category "Excellence in Brand Strategy and Creation - Brand Communication - Brand Events".

This competition awards brands and their makers for effective achievements and is awarded annually by the German Brand Institute in Berlin. This year the focus was particularly on making the brand and products tangible.