USA - At a time when 98% of designers say their clients are placing a greater importance on environmentally friendly countertop materials, consumers can turn to Formica Brand surfaces with renewed confidence as the company announces a suite of new sustainability initiatives, including a goal to achieve net carbon neutrality by 2030.

“Consumers are seeking surfacing options that are better for the planet, and we are laying out a clear and aggressive action plan to meet their expectations,” said Mitch Quint, president of Formica Corporation North America. “We look forward to providing updates on our progress as we continue to reduce the environmental impact of our product and processes.”

While Formica Corporation has always prioritized sustainable practices, the company’s 2019 acquisition by Netherlands-based Broadview Holdings helped accelerate its progress. Broadview is a sustainability leader in the decorative materials market and has provided the tools and technology to expedite Formica Corporation’s path toward carbon neutrality.

As part of its goal to achieve net carbon neutrality by 2030, Formica Corporation aims for a midpoint benchmark of a 25% reduction of CO2 emissions and 10% reduction in primary energy demand by 2026. In addition, the company will pursue a 5% reduction of its water footprint in the next five years.

Alongside its goal to achieve net carbon neutrality, Formica Corporation has pledged to publish its environmental impact data every year, along with its targets and initiatives for the coming year.

The 2021 Sustainability Position Paper—as well as information about third-party product certifications, sample recycling programs and laminates made from recycled materials—can be viewed at www.formica.com/sustainability.