GERMANY - Preparations for the international trade fair format Häfele Discoveries, a combination of a digital platform and a local event concept, are in full swing.

interzum is the most important trade fair for the furniture accessories industry. From the beginning, 62 years ago, Häfele has been the specialist for furniture fittings and architectural hardware, electronic access control systems, and LED light as one of the largest exhibitors.

This year will have to break new ground. Taking paths that make talking to customers and experiencing things together with partners in over 150 countries around the world come to life in an astonishingly different way.

The “makers” of Häfele Discoveries have dedicated themselves to this Herculean task and have networked the virtual and the real world. The result is the Häfele Discoveries platform. It serves as a digital interzum trade fair booth as well as virtual showroom, displays the entire range of Häfele topics and products, and enables personal communication.

In coordination with interzum@home 2021, a lot of what would have been possible in Cologne at the real trade fair booth will now take place here. This applies from personal encounters and intensive, digital dialogue to the experience of a Häfele world in new dimensions, in which customer proximity and comprehensive service are paramount. Visitors can start at the Live Stage, the central Häfele marketplace, and visit 15 theme and product worlds in the Discoveries universe. These are presented in the digital world almost as if they were real – you can almost touch them.