GERMANY - Schattdecor confirmed its participation in Interzum 2021, where it will digitally present a new collection of decors based on its latest trend studies. Interzum will take place between May 4 and 7, 2021, under a hybrid concept.

According to Claudia Küchen, Schattdecor's Chief Creative Officer, the company will participate in Interzum by presenting new trend studies: “How will people live in the future? Our task, as designers of residential spaces, is to provide answers and identify solutions, safely and assertively. Creativity is an increasingly necessary quality. We take advantage of the digital Interzum to be close to our clients, to show new decors and our new trends. Furthermore, at the Fair we will also present exclusive content in digital format ”.

In addition to participating in the fair, the company has also been working on a digital corporate identity strategy. Among other things, the plan is to launch a digital area dedicated to events, which can be used to display collections and campaigns, as well as interact with clients from all over the world. The expectation is that the project will be completed and integrated into the company's new website - relaunched at the beginning of the year - in mid-2021.

“After Interzum, we will publish a page with new content on our new website, where we will present our new Trends and complete decors collections. We are also preparing to host our own digital event for our entire group in the 2nd semester of this year. But before that happens, we are very curious to see what purely digital interactions will look like on Interzum@home. We are very eager to meet our clients online and we are already working on the invitations ”, highlights Claudia Küchen.

After this phase, Schattdecor is optimistic that, in 2023, it will again be possible to hold events with physical exhibition and visitor participation. However, the expectation is that the new digital possibilities are here to stay: “Hybrid events will be with us in the long term. The current challenges are allowing us to add experiences from which we will benefit later. The personal meeting in a physical fair has a unique value and, therefore, we have to work to unite the face-to-face and the digital. Both have advantages that we will continue to take advantage of even if the hybrid fairs continue”, she concludes.