GERMANY - It's a turning point for Hettich: Still enabling the company to reach all customers and partners around the globe under pandemic conditions, it is organizing a new type of hybrid event for 2021 that is groundbreaking for the industry: ‘HettichXperiencedays’.

As long as developments remain unpredictable, Hettich's main concern is to minimize the risks for all stakeholders. “With our ‘HettichXperiencedays’, we are sending a clear signal in 2021”, Hettich Managing Director Philipp Rode says. “The new, dynamic event platform is revolutionary for our industry. In these uncertain times, it gives everyone involved the greatest possible flexibility and, in this way, provides maximum reach. We cordially invite our customers and partners from across the globe to take part in our event in whichever way they choose, either on a virtual basis or location. And 2021 promises to be a very special Hettich experience for all.”

From spring 2021, ‘HettichXperiencedays’ will run for several weeks as a hybrid, all inclusive program. Besides physically presenting new releases and opportunities to visit the show in real life, numerous virtual formats with live acts are also planned. Worldwide, Hettich will be providing an attractive, progressive mix of information, inspiration, show elements and networking.

“Our event platform features various modules that can be combined in numerous ways. With the support of our international sales teams, we can offer a tailor made program for every target group throughout the entire event”, Rode explains. “Despite Covid-19, this will give us the opportunity to engage in intensive dialog with our customers and partners from all regional markets and to inspire them with our solutions – whether 'offline' on location, or online, just as the case may be.”