GERMANY - 42-year-old Nikolas Bransch has been the new overall sales manager at Häfele since the beginning of 2020.

As announced by the company, he will now be responsible for all domestic sales in addition to his four-year function as sales manager for industry.

In the past, Bransch has gained experience in various leading sales functions in industry and handicrafts as well as in trade, in properties, with associations and in online trade. He has been with Häfele since 2015.

In the furniture industry, meanwhile, industry and handicraft are growing closer together.

There are no clear limits like a few years ago. “Numerous handicraft companies are industrializing more and more and producing in small series, while the furniture industry is developing more and more in the direction of individual smaller series up to lot size 1 especially for the contract business. In view of this development, bundling sales expertise under one roof is an imperative in the interest of our customers from both industries,” says company manager Sibylle Thierer.