Interprint Shares its Transform Concept with its Customers in Latin America

BRAZIL - During the month of June, Interprint Brazil's team toured the markets of Mexico, Ecuador and Colombia to present its Furniture Days event, which was conceived under the “Transform” concept of in its 10th anniversary. 

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These Furniture Days will be the last as the decor manufacturer announced that from October 2018 it will present its proposals under a new format currently under development.

Rafaela Grochewski, designer of Interprint in Brazil, the German printer with a manufacturing site in Curitiba, shared under the "Transform" slogan knowledge and experiences that permeate our way of life, living, and feeling and make up the tenth edition of "Furniture Days ". We are talking about the great transformations we are experiencing and in which we are immersed ("dematerialized", "unlimited", "Coeverything" and "non conform").

During the experience in Mexico, Ecuador and Colombia, the concepts above mentioned were discussed, such as a conversion of products into services, the search for singularity and well-being, not the need for perfection, the changes that the culture of sharing provides and pushing the lifestyles boundaries.

According to Rafaela Grochewski, "we want to provide our clients with a glimpse of the global movements that influence our society through a shared analysis, a search for connections with the local culture of the countries we visit."

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