ITALY - At Sicam, German décor specialist Schattdecor featured the 15/16 trends tailor-made to the requirements of the Italian market.
There were three trend topics presented: Casual Black, Freestyle Clarity and Cultural Spirit to Sicam visitors in Pordenone, that totaled more than 17 thousand from 96 different countries, with visitors from abroad making up for 35 percent.
Commenting on the enormous feedback received on the trend topic Cultural Spirit Michela Avancini, Head of Design at Schattdecor Italy, explains: "Values are regaining importance and Italy is returning to its roots and its tradition." Nut decors in warm shades are in high demand and symbolize the sustainability of inherited stand-alone pieces of furniture.
According to Head of Sales Franco Lozza, also in southern Europe the focus is increasingly on the quality of the decors. "There is great demand for surfaces and new developments that set the ideal scene for the decor and enhance its haptic properties. An authentic overall picture is becoming ever more important!" The most sought after decor at the Sicam was Riviera Oak. With its warm honey tones and its Smartfoil Evo surface it confirmed the positive international feedback it already got at the Interzum. Further highlights were Noce Perenne in light and dark colors and the stone decor Paladina.
Schattdecor has been supplying printed decor paper, foil and melamine film to leading companies in the wood-based panel and furniture industry for over 30 years. Based in Thansau, this family-run business produces more than two billion square meters of paper a year. It employs more than 2000 workers in 13 locations around the world and had an annual turnover of almost €600 million in the last financial year. Although its focus still lies on gravure printing, the fields of digital printing, finish foil and melamine film have become increasingly important in recent years.
