BRAZIL – Interprint, the international décor printer, started production this summer at the new location in Curitiba, Brazil.
With a € 30 million investment, the new 11,000 m2 site (production facilities and office building) boasts two printing machines (printing width: 2.25 m) with a yearly production capacity of 10.000 t. By the end of 2015, the impregnation channel for melamine films with production capacity of 35 million m2 per year should also enter operation. From this new production location Interprint will be able to serve the requirements of customers in the region and expand its presence further in the South American.
"Our investment in Brazil is long-term. We do not think in terms of quarterly results and short-term business," said Lourdes Manzanares, Sales & Marketing Director of Interprint do Brasil, with a view to the current weakness of the Brazilian market.
As imported goods – including furniture components – are relatively expensive in Brazil due to the weak national currency, Interprint expects significant growth stimuli from its 30 million euro investment. At the same time, the company sees the possibility of developing new market potentials in the furniture and derived timber products industries throughout the continent and benefit customers from a comprehensive service package and shorter delivery periods and distances.
The team at the new location understands the local requirements when it comes to taste, design appeal, needs and cultural aspects. True to Interprint's "think global, act local" motto, the marketing concept was adapted to the requirements of the South American market. "Our customers currently need a partner more than a printer. A partner who helps them to successfully market the products in a difficult environment," explained Manzanares. The focus is therefore on the analysis of consumer behavior and trends, which are compared with the customer's portfolio. On this basis, consumption-oriented product solutions are developed in a targeted manner and combined with a suitable service package. Interprint's trend competence in combination with high product and service quality gives customers additional certainty.
In this context, Interprint counts on longstanding customer relationships in Brazil. The décor printer has operated a sales office there since 2011. "The strong design orientation and our local presence in the market are often rewarded by South American customers in that they regard Interprint as the preferred partner for décor development and production," explained Manzanares. "We at Interprint do Brasil are optimistic about the future for as long as we offer a considerable customer benefit that makes our partners successful."
