BRAZIL - Under an aggressive strategy to win the domestic market and be closer to its customers, Rehau Brasil opened a new sales office in Brasilia.

The new subsidiary, which started operations in January, adapts to the furniture market in the region, allowing Rehau a more efficient customer contact.

With six locations in the country, between the factories and offices in São Paulo, Minas Gerais, Rio Grande do Sul, Pernambuco, Paraná and the Federal District, Rehau Brazil has positioned itself as a leading supplier of systems and services for the furniture, industrial and water treatment sectors.

For the furniture industry, Rehau offers innovative solutions of high design value. Including their Rehau LaserEdge, an innovative adhesive-free, non-PVC laser edging that is applied using the latest laser or hot air edgebanders for a seamless board. This innovation was highlight at Rehau’s stand at the FIMMA expo that took place last week in Bento Gonçalves (RS). Raukantex edgebands, Rauvisio surfaces, profiles, skirting boards and Rauvolet tambour door systems are other Rehau products and systems for the furniture industry.

"We are pleased to announce our new branch in Brasilia and maintain our business strategy. We are expanding our national presence and continue to invest in innovation and technology to increase our production capacity and continue to grow," said Alexandre Novoselecki, commercial director Rehau in Brazil.