GERMANY - "Top-drawer expertise" is the theme of the new Hettich ArtCube that will be presenting the company’s innovations and highlights from 5 to 8 May 2015 at Interzum.
The three part "Top-drawer expertise" show takes visitors to the world of drawers: real-life exhibits merge with virtual spaces, a fascinating display puts the spotlight on platform concepts, and surprising new practical highlights move attention across to new Hettich products and visions.
"The trend towards more drawers is unbroken the world over", says Dr. Andreas Hettich, explaining the reason for showcasing this theme at Interzum 2015. "Quality, design and convenience are important to our customers. We are noticing that these demands are finding their way into the white goods segment on an increasing scale. Specializing in all segments, we take a comprehensive approach to the subject of drawers at Interzum under the aspects of perfection, purism, platform and individualization."
Besides the latest trends, such as narrow reveals, large format and elegant drawers in steel and wood as well as handleless design, further aspects covered include cost effectiveness and straightforward handling throughout the process: drawer systems with intelligent platform concepts for industry, fittings retailers and cabinet makers reduce complexity and costs while covering broad swaths of the market.
