Third edition of Interprint Brazil’s annual design forum

May 4, 2015 | Manufacturers Materials | 0 comments

BRAZIL – This year’s “Interprint Furniture Days – South America” took place in Bento Gonçalves (Brazil) at the end of March – for the third consecutive year.

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The event showcases the décor producer’s latest design proposals. More than 100 experts from 38 companies of the South American furniture and derived timber product industries took part of this year’s edition. This forum is a replica of the version held annually by Interprint at its headquarters in Arnsberg, Germany.

‘Into Spaces’, this year’s Interprint design motto is based on the idea that people perceive rooms in an individual way. Atmosphere is produced by various components in a room that create an overall picture. The atmosphere in a room varies depending on the combination of material, furniture, light and architecture. This year, Maurizio Burrato from the Interprint Design Team presented the holistic approach ‘Into Spaces’ that put the new décors into the context of modern room trends.

The transfer of metals and concrete into designs and the revival of classic wood were celebrated. The fascination of traditional beech and maple continues which is proven by the success of modern design interpretations. The ‘Iconic’ and ‘Mesmeri’ décors are currently becoming very popular in the South American furniture industry.

Lourdes Manzanares, Managing Director Sales & Marketing of Interprint do Brasil, was delighted about the lively exchange of information during the workshop: “We want to give our partners in the furniture and derived timber product industries an insight into how our décors are developed, which trends we perceive and which relevance they have. That makes décor developments understandable and gives inspiration for further marketing.”

 

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