GERMANY – This year at Interzum in Cologne and under the motto “Simply Inspired” Egger welcomed its international trade fair visitors to a 600 m2 booth. The wood-based materials manufacturer presented its product, decor and surface innovations in inspiring applications, and highlighted the variety of solutions, services and possibilities available.

This year’s trade fair motto “Simply Inspired” merges two terms, just like Egger’s presentation at Interzum fuses two thematic areas. Visitors discovered new introductions from Eggerzum 2017 and the new Egger Decorative Collection 2017-2019. “The motto is like an umbrella term for our products, decors, textures and services. Eggerzum targets our customers in the furniture industry, while the new Egger Decorative Collection 2017-2019 is primarily intended for architects, designers, fabricators and, of course, our customers in specialized retail,” summarizes Hubert Höglauer, Head of Marketing and Product Management Furniture and Interior Design.

A digital trade fair guide also complements the comprehensive presentation in the Egger booth for the first time. Next to each exhibited product, example of use or service, visitors find a QR code that they may scan with their smartphone or tablet. In this way, visitors were able to obtain detailed information during their tour of the booth regarding all exhibited products directly on their mobile device, to bookmark products they found interesting for inquiries or samples, and also relive the digital tour after the trade fair.