USA – Omnova Films and Laminates will rebrand as Surteco effective August 1, 2024, following Surteco’s acquisition of Omnova in 2023. This change marks a strategic shift towards operational consolidation and a unified brand identity.
The rebranding aims to streamline customer interaction by offering all products through one representative across all lines. Surteco, a leader in decor print, foil, adhesives, and edgebanding manufacturing, operates seven facilities across North America.
The company has achieved significant milestones as a unified entity, including the launch of the innovative Sphera Super Matte Collection of decorative surfaces. Moreover, Surteco has announced a substantial investment in a new rotogravure printing press in Monroe, North Carolina, enhancing both efficiency and capacity for delivering high-quality, customized solutions.
Looking ahead, Surteco anticipates launching a dedicated website for North America with enhanced sales resources and tools. Additionally, the company will participate in the International Woodworker’s Fair from August 6-9 in Atlanta, Georgia.
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