USA – Matthias Bulla has officially taken on the role of President at Grass America, effective January 1, 2025, marking a key milestone as the company advances its growth and innovation strategy.

Bulla succeeds Tom Kipp, who held the position for nearly 12 years, from February 2013. Under Kipp’s leadership, Grass America saw substantial growth, particularly in its North Carolina operations. Kipp was key to expanding manufacturing capacity, broadening the product portfolio, and driving operational efficiencies. His strategic vision and leadership cultivated a culture of excellence within the organization.

With more than 30 years of experience across the Grass Group and Würth Group, Bulla brings a wealth of expertise to his new role. He began his career in 1991 as a trainee at Grass Austria, and has since launched international ventures in Malaysia and Austria. Before his promotion, Bulla served as Executive Vice President of Grass America, overseeing sales and marketing in both North and South America.

As President, Bulla will build on Kipp’s solid foundation, leveraging his experience to drive innovation, strengthen customer relations, and deepen strategic partnerships. His appointment underscores Grass America’s commitment to continued growth and excellence.

To ensure a smooth transition, Kipp will continue with the company in an advisory role for the next few months.