BRAZIL – The fourth edition of Interprint’s Brazil “Furniture Days” event was held in March at the printer’s new production site in Curitiba. 

A total of 100 visitors, representing 36 South American companies from Brazil, Colombia, Mexico, Argentina and Chile, participated in this workshop event, which enjoys growing popularity in the industry.

Under the “on focus” motto industry experts discussed trend themes, décors and colors with the Interprint team and also took the opportunity to visit Interprint Brazil’s modern production plant and showroom.

As with the Furniture Days at the German headquarters in autumn 2016, the event in Curitiba focused on the meta-trend “Time”. Being able to experience the 24 condensed hours of a day at various stations, impressed on the visitors the value of a single moment: the Here and Now, following the presentations of the latest Interprint décors and trend stories embedded in the overall production all the more intensely.

“This year’s event was the perfect combination of Furniture Days Workshop with an Open Day at our new production location,” enthused Lourdes Manzanares, Managing Director Sales & Marketing of Interprint do Brasil. “We regard the positive feedback from our customers as proof of their confidence and that we are on the right track with our design and sales strategy for the South American markets.”

The concept of the Furniture Days enjoys such a positive response that Interprint now holds the workshop at various locations worldwide – for example in Poland, Russia, China and the USA besides Brazil.