USA –   Hettich America, a global leader in precision-engineered fittings and premium hardware, has appointed Matthias Bertl as its new Chief Executive Officer.

With nearly 20 years of international experience in brand strategy, operations, and product innovation, Bertl steps into the role at a key moment in the company’s North American growth. Bertl joined the Hettich Group in 2018 following leadership roles at Blum Southeast Asia and ING Bank N.V. He has since held senior positions across Asia, most recently serving as Managing Director for Hettich Singapore, Indonesia, and Vietnam.

In his new role, he will be based at Hettich America’s headquarters in Buford, Georgia, overseeing U.S. operations with a focus on expanding market share, increasing brand visibility, and driving innovation in the region.

His appointment follows the recent merger between Hettich and FGV Group, positioning the company for accelerated growth and deeper integration in global markets.

“Hettich Group is internationally renowned for innovation and German engineering,” said Bertl. “As CEO, my focus is to strengthen our U.S. presence through a direct sales approach, grow our trade partnerships, and bring Hettich’s solutions to a wider audience.”

Bertl also announced plans to expand into the hospitality sector, open new showrooms across the country, and enhance local partnerships. He envisions Hettich America not just as a hardware supplier, but as a lifestyle brand that redefines how people interact with their living spaces. “Our product is unmatched, and our engineers are the best in the industry,” Bertl said. “I’m excited to immerse myself in American culture and help make Hettich a household name.”