USA – Formica Corporation has officially rebranded its popular DecoMetal Laminates collection under the Homapal name, aligning the North American offering with the renowned German manufacturer of premium real metal and magnetic laminates based in Herzberg am Harz, Germany.

As the longtime producer of DecoMetal products, Homapal brings decades of German engineering expertise to the forefront of Formica’s metal laminate portfolio. The rebrand unifies the collection under a single global identity, reflecting a commitment to design innovation and craftsmanship.
“We’re excited to rebrand our popular DecoMetal line to Homapal to honor its global origins and share the story of precision craftsmanship from our fantastic German sister company,” said Amy Gath, Vice President of Marketing and Strategy at Formica Corporation.
The same trusted products will continue under the Homapal name, known for their distinctive metal surfaces made from thin rolled aluminum, copper, brass, and stainless steel. Unique embossing techniques and artisanal finishing deliver striking textures and finishes.
Recent product highlights include the launch of the Metallic Series and additions to the Rubbed Series, offering expanded options for creative vertical surface applications. With the rebrand, Formica aims to showcase Homapal’s legacy and broaden the reach of its architectural metals in North America.
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