GERMANY - interzum, The world’s leading international trade fair for the furniture supplier industry and interior design has used the challenges of the last years to create the optimal hybrid format.

By combining a digital and on-site event, the leading global trade fair will now provide exhibitors the opportunity to broaden their reach via interzum @home and generate additional sales leads.

Since its premiere in 2021, the focus of the interzum @home online platform has been product innovations, knowledge exchange, high-quality content and networking. Last year, 142 companies from 24 countries used interzum @home. There were over 80,000 chat conversations and audio/video calls in total. During the 5,760 minutes of the event, more than 10,000 leads were generated. This amounts to more than one lead per minute.

Next year, exhibitors as well as visitors will be able to take full advantage of the synergies that come from interzum on-site combined with its digital extension interzum @home. In line with this concept, the on-site and digital events are optimally lined up.

interzum 2023 will kick off with the digital pre-show phase from 2 to 8 May 2023. Along with generating interest and visibility, participants will be able to preview the products, innovations and services at the physical trade fair through the virtual company profiles or digital product stage of the exhibitors ahead of interzum in Cologne on 9 May. In addition, the pre-show phase will also serve as a platform for scheduling on-site appointments in Cologne.