GERMANY - As an international business hub that holds a key position for the European trade and the German market, imm cologne is once again setting the wheels in motion! 

“After two years apart, it’s finally time for face-to-face encounters to return.imm cologne 2022 will be the first Interior Business Event at which companies will present major trends and innovations to an international audience following the hiatus caused by the pandemic,” says Matthias Pollmann, Vice President Trade Fair Management.

The latest figures confirm the importance of the industry trade fair for the market. In the European context, Germany remains the market with the strongest sales for furniture producers, despite the events of the past 15 months. “By providing access to the important German furniture market and contacts with international buyers, imm cologne offers great business potential for furniture manufacturers from inside and outside Germany,” explains Jan Kurth, Managing Director of the Association of the German Furniture Industry (VDM).

The relevance of the location is also growing beyond Europe’s borders – in all directions, in fact. That is why it is particularly worthwhile for companies to showcase themselves to the market, especially at this time.

For the trade, a visit to the fair is also worthwhile because it is the only way for both target groups to generate new business on a sound footing. “The specialized trade still considers the in-person trade fair format to be of the utmost relevance. The industry urgently needs a little business normality.

Experiencing the products, trend scouting as well as networking and ordering on-site at the event are essential for business and form the basis of a sustainable customer experience in the specialised trade,” says Christian Haeser, Managing Director of the Federal Association of the German Furniture, Kitchen and Furnishing Trade (BVDM). “The restart of imm cologne – augmented by innovative, digital formats – sends the right signal!”