ITALY - More than 60,000 people attended the special Salone del Mobile.Milano event which exceeded all expectations in terms of visitor flows and set the seal on the recovery of the city, an entire system and the country as a whole.

It will also act as a driver for the 60th edition of the event, slated for 5th to 10th April 2022.

425 brands showcased their wares, 16% of which from countries other than Italy, with an additional 170 young design students from 22 countries and 39 independent designers. In terms of visitor flows, over 60,000 presences were recorded over six days, 30% of them from 113 countries.

Over half were trade operators and buyers (47% from outside of Italy). Almost 1,800 accredited journalists attended from all over the world.

The QR code was scanned 22,000 times through the new App. 1.5 million web pages were viewed by an average of 90,000 users a day. The Salone del Mobile.Milano TikTok account, onto which 19 videos were uploaded during the first 5 days of “supersalone,” had more than 630,000 views in total, while the first three episodes of the Podcast were streamed 2,000 times, immediately making their way into the Top 100 Italian Apple Podcasts.

The social channels (Instagram, Facebook, Linkedin,Twitter), registered 15 million impressions, 25,000 interactions and 50,000 video views.