SPAIN - FIMMA Maderalia presented what will be its new campaign image for the next edition, to take place in the pavilions of Feria Valencia March 10 to 13.
The Valencian creative studio Trumbo, an agency known for its work with brands such as Bankia or the Generalitat Valenciana, developed the campaign.
As explained by the agency itself, the challenge was to stress the importance of a date, from the 10 to 13 March 2020 as “The most important event on the Trade fair calendar for the furniture, carpentry, interior design and decoration industry”. Therefore, with the claim, ‘The moment. The place’, FIMMA-Maderalia returns “with a challenging and leading tone that makes us aware of the importance of the date and appointment of this event not to be missed.”
The 'claim' is accompanied by an image “That focuses on the tridimensional to highlight the true protagonists of the event: materials, components and technology”. The result is a “Current and striking visual” that follows “the latest graphic trends and fits all media, from digital, to audiovisual, or physical.” It is, in short, “an infallible way to wrap together all those invited to live this new form of FIMMA-Maderalia.”
With this new image campaign, FIMMA - Maderalia started marketing an event that has already received numerous booth reservations.