USA/CANADA - To better serve those interested in using responsibly-sourced wood products in construction, FSC North American has built a new website and will soon deploy a paid media campaign to attract architects, property developers, contractors and interior designers to it.

The purpose of the campaign is to increase sourcing of FSC-certified building materials by residential and commercial builders by explaining what FSC is and why it should matter and by connecting specifiers and other purchasing decision makers with certified suppliers of FSC building materials.

The site includes information about the benefits of FSC, how to specify FSC-certified wood, how FSC standards compare to conventional forest management, and how to find FSC-certified products and suppliers.

The Construction website will be continuously updated and improved as performance data and audience feedback is gathered, and as new FSC suppliers are added.