BRAZIL - Sindmóveis Bento Gonçalves will launch on Thursday, Oct 26, an initiative to strengthen the synergy between the furniture industry and the current main national players in the retail trade.

At a breakfast offered to its exhibitors, the fair's management will present a project designed especially for the next show, challenging manufacturing companies to develop products signed by designers for the national retail trade, which will be launched at Movelsul Brazil 2018, from March 12 - 15, in Bento Gonçalves (RS).

To meet the ideal demand for innovation, product type and sales appeal that retailers expect for the next season, Sindmóveis team conducted a qualitative research surveying a select and relevant group of shopkeepers. The compilation of this information should support the industry's investments in new products for the coming year. The challenge that Movelsul Brasil presents is the adjustment of suppliers to the needs of retailers, with the support of designers in the development of these products.