ITALY – The sixtieth edition of the Salone del Mobile.Milano, which will bring together all the product categories for the first time, will be held in 2021, not in the traditional month of April, but from 5 to 10 September to ensure it is held in complete safety in light of the continuing health crisis.

The president of the Salone del Mobile, Claudio Luti stated: “We believe that moving the fair to September will leave enough time for the ongoing acute phase of the pandemic to subside and that this will provide a real chance to kickstart design at global level. We all need the Salone in Milan. Over the last few months, clients and designers from all over the world, and the press that follows us at international level, have been asking us constantly to confirm the dates for this edition. We’ll be there, and we’ll be even more attractive and more motivated, just as motivated as the companies working to design and manufacture the best possible products. After such a lengthy period of physical and social distancing in every sphere, we would like to be able to see the Salone as an opportunity for actual meeting and discussion, and a chance for us all to share our excitement with a city buzzing with new ideas”.

Launched in Milan in 1961 as a vehicle for promoting Italian exports of furnishing and accessories, the Salone Internazionale del Mobile is the global benchmark event for the furnishing and design sector.

2018 was a year of change for the Salone del Mobile.Milano with the launch of the Manifesto, a declaration of intent geared to channeling the forces that work together in Milan into preserving the leadership role of both the trade fair and the city, putting up a common front within the global market to attract ideas, projects and resources.