Salone del Mobile returns in September as Supersalone

May 31, 2021 | Markets | 0 comments

ITALY –  After repeated postponements and cancelations in the past 18 months, the Salone del Mobile will return this September with a consolidated program entitled Supersalone.

935ISALONE The reformatted Milan furniture fair—usually the largest in the world—is being helmed by noted architect and curator Stefano Boeri with the support of five recognized design collaborators, including Andrea Caputo, Maria Cristina Didero, Anniina Koivu, Lukas Wegwerth, Marco Ferrari, and Elisa Pasqual.

Instead of being arranged on a surface to form living worlds, as has been the case in the past, the individual new products will be presented hanging flexibly on the walls. QR codes will provide links to further information, such as individual offers.

The “supersalone” will also be open to the public during the event period from 5 to 10 September 2021 in order to give end consumers interested in buying the opportunity to inform themselves comprehensively about the product innovations of the last 18 months and to get in touch with the manufacturers directly via the contact option.

The Milan Furniture Fair is held annually in Milan. It is the largest trade fair of its kind in the world. The exhibition showcases the latest in furniture and design from countries around the world.

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