GERMANY – ZOW will be given a fresher look in many areas for the next edition to take place from 16 to 19 February 2016.

The trade show environment is currently changing at a very fast pace and ZOW addressed this transition – from the point of view of form as well as content. In order to equip itself for the forthcoming challenges, the show has now been given a new image. The new logo has a modern and uncluttered look, and the new slogan “one idea ahead” clearly points to the innovative strength of the supply industry, since it plays a material role in turning the furniture collections of tomorrow into reality. “We have found a future-oriented concept in this new image with which we can demonstrate the significance of ZOW as a strategically relevant network hub in the cluster of the furniture industry and its suppliers”, states Frank Haubold, Portfolio Director with the trade show organiser Clarion Events Deutschland.

Three halls are currently planned for the event covering 20.000 m2 of exhibition area. The organizers are expecting 350 exhibitors and approx. 10-12,000 visitors from the target groups operating in the furniture industry, in the field of interior fittings, in the skilled trades and in retail.

ZOW is held in Bad Salzuflen, the heart of the furniture and supply cluster of East Westphalia-Lippe (OWL). Located in the federal state of North Rhine-Westphalia, OWL is the most significant furniture cluster in Europe and one of the largest furniture production sites in the world.