SPAIN – The creative studio Odosdesign was in charge of the redesign of the corporate identity of Feria Hábitat Valencia with an adaptation “more modern, with character and adapted to the leadership position of Habitat in the sector”.
As it’s pointed by Odosdesign, this evolution, “arrives at a key moment for Feria Hábitat Valencia, positioned as one of the furniture and lighting fairs of international reference and in which a further step has been taken, renewing all its corporate identity and responding to its expansion and global presence”.
The launch of the new image of Habitat also marks the start of the commercial campaign for the next edition. The objectives for the 2020 version are very ambitious after the last edition Habitat reached 65,000 square meters of gross occupation with more than 500 exhibiting brands. The 2020 edition will offer the added benefit of coinciding with Home Textiles Premium by Textilhogar, with a selected offer of home textiles, upholstery, decoration and contract.
For this new identity, a typeface family has been chosen with slight contrasts of thickness in its strokes and with marked right angles in its branches. “The typographic contrasts used respond to the diversity of companies participating in the fair, brands with more classic lines and long trajectories, compared to younger and riskier brands. All these characteristics allow us to create a very visual and unique identity, which transmits the firmness, trajectory and solidity of Feria Hábitat Valencia”,
The studio explained that in its applications the brand will appear in a very visual way, giving greater presence to its colors and its symbol, which was born from the acronym (in Spanish) of the event.
This will be the third edition in which Habitat will count on the collaboration and support of design studio Odosdesign. For Odosdesign, “Feria Habitat Valencia breathes design and has come to stay.”
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