BRAZIL – Movelsul Brazil, is celebrating its 20th anniversary in 2016. Organized by Sindmóveis of Bento Gonçalves the furniture show has been running since 1977.

Along the years, Movelsul Brasil has featured more than 1,500 exhibiting companies. The first show took place in 1977, the year when the furniture industry established itself as the major economic activity in the Bento Gonçalves. The 1st Amostra do Mobiliário in Bento Gonçalves brought together 24 local furniture manufacturers. In 1988, the fair was renamed Movelsul, having more than 100 exhibitors. That year also saw the first Salão Design, which will also celebrate its 20th event in 2016 – since it is held annually after the creation of Casa Brasil.

Over the past 10 years, Movelsul Brasil went international and adopted a 20-year strategic plan. In 2012, the fair divided exhibitors by product type, following the model used by major trade fairs in the world, such as the Salone Internazionale Del Mobile and IMM Cologne. This  configuration optimizes the time attendees spend at the fair, enhancing the purchasing power and decision making of shopkeepers.

In 2016, Movelsul Brasil is expected to have 200 exhibitors of products for offices, kitchens, bedrooms, laundry rooms, bathrooms, gardens, dining and living rooms, in addition to home appliances, rugs, upholstered goods and mattresses.

Sponsored by Duratex and Renner Sayerlack, the fair is open only to professional visitors and takes place from March 14 – 18, 2016 at Parque de Eventos in Bento Gonçalves. In the month prior to the fair, the show will provide an application program containing a complete map and information about the exhibiting companies. As of next January initiatives aimed at the community in Bento Gonçalves will take place to celebrate the 20th Movelsul Brasil. More information at www.movelsul.com.br.