BRAZIL (Notifix).- Colombia, one of the target markets of the Brazilian Furniture Project, has the potential to increase its imports of furniture produced in Brazil. 

Last year, the country imported a total of U.S. $ 185.3 million in furniture, with Brazil accounting for 6.2% of this value, surpassed only by the United States (8%) and China, with a significant 50.3%. “This is a conservative market that favors domestic products and very receptive to wooden furniture,” says Adriana Katekawa, responsible for business intelligence in the Brazilian Furniture Project.A survey of 300 Colombian consumers identified that among the attributes most valued are the design, aesthetics and elegance of the furniture, as well as their functionality and quality of the material used. Most consumers purchase their furniture in specialized stores, at the manufacturers or homecenters, and furniture shopping in department stores is lower than that observed in Chile and Peru.

The survey also found that 63% of respondents have some or much expectation for furniture from Brazil, with a slightly greater receptivity being recorded in the socio-economic segments A and B. Those who definitely or probably would buy Brazilian furniture claim as the main reasons for this design and aesthetics.

“There is room for sales growth of furniture from Brazil to Colombia, a country that has been showing a steady economic development over the past years. Initiatives such as the realization of this mission prospectively help to better understand the peculiarities of the market, increasing the chances of effective business of Brazilian companies interested,” notes Adriana.

The Brazilian Furniture Project is developed in conjunction with the Brazilian Agency for Promotion of Exports and Investments (Apex-Brazil), the Union of Industries of Wood and Furniture of the Federal District (SINDIMAM) and the Brazilian Association of Furniture Industries (Abimóvel).

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