GERMANY – As part of its internationalization strategy, Koelnmesse has partnered with La Feria De Diseño Medellín, positioning it as a premier design and lifestyle event in Latin America and the Caribbean.

This collaboration leverages Koelnmesse’s experience from imm cologne and other global trade fairs to enhance the event’s profile and international reach. The fair, scheduled for September 19-21, 2024, will be held as “La Feria De Diseño Medellín powered by imm cologne” in Medellín, Colombia.

Koelnmesse aims to utilize its global network to transform the fair into a key business and communication hub in the region, emphasizing professional exchanges between new talents and established design leaders. Medellín is gearing up for this significant event at the Plaza Mayor congress and exhibition center, which marks its 11th occurrence. The event has seen rapid growth over its decade-long history, becoming a staple for industry experts and design enthusiasts alike.

The expanded event will not only focus on imm cologne’s core areas but will also feature segments from Koelnmesse’s other major fairs like spoga+gafa, ORGATEC, and aquanale. Gerald Böse, CEO of Koelnmesse, expressed enthusiasm about transferring decades of experience from Cologne’s diverse fairs to strengthen this well-established Colombian event, enhancing Koelnmesse’s global presence in the living, contract, and public spaces sectors. This includes a total of 11 international events, with additional locations in Tokyo, Guangzhou, Bogota, and Bergamo, further expanding Koelnmesse’s influence in these sectors.

Koelnmesse is one of the world’s largest trade show organizing companies. A broad network of subsidiaries and representative offices in 86 countries is available to serve exhibitors, visitors and the trade press.