BOLIVIA – Getting closer to customers and understanding their needs was the focus of the first training event from the Duratex Madeira Export area, held in Santa Cruz de La Sierra, Bolivia.

Seeking to expand exports through actions focused on the end customer, the meeting was aimed at architects and joiners, in partnership with a local Duratex client.

On the first day, the institutional presentation, portfolio disclosure and presentation of the company as a provider of solutions for all environments to a group of architects was carried out.

On the second day, 65 carpenters participated in technical training, with the practice of cutting sheet metal, using the application of our products, comparing pine x eucalyptus and other technical specifications of wood panels.

Gustavo Cruvinel, Export and Commercial Development manager, says that the change from a strategy focused on volumes (Sell In), to a differentiation strategy focused on Sell Out, goes through events like this, in which “it is possible to expand the relationship with the customers of our distributors, such as architects and joiners, generating an efficient mechanism for exchanging information and continuous learning.”