SPAIN (Notifix) – Valencia Fair puts in place a marketing plan to promote internationally the three simultaneous events to take place from February 11 to 14 in Valencia, Spain:  Cevisama, Feria Habitat Valencia and Fimma – Maderalia.

The three shows gather buyers from around 140 countries and the objective is to increase the presence of international visitors from a number of key markets considered in the export strategy.

In this regard, within the strategy ‘See You at Valencia’ – key emerging markets with high projection will be targeted from sub-Saharan Africa, Asia, and Latin America. In addition to mature markets with a strong presence of ‘made in Spain’ products, as the European Union, United States, Eastern Europe or the Middle East. The aim is to gather in Valencia in February as many professional buyers in the most influential market segment of architecture, interiors and design.