DENMARK - A new strategic partnership between BoConcept and Haworth, the world’s third largest office furniture supplier, opens new global markets and opportunities to the Danish design brand.

Two years in the making, BoConcept and Haworth announced they have entered into a global strategic partnership, bringing together BoConcept’s industry-leading furniture collections with Haworth’s world class contract furnishing solutions and workplace knowledge.

Joining forces to accelerate growth for both companies in the fast-growing office furnishing segment, the new partnership leverages the respective strengths of BoConcept and Haworth to create long-term value for both companies across the globe, expanding into additional territories and entering into long-term agreements with existing as well as future customers.

BoConcept will become part of Haworth Collection, an extensive global network of partnerships, filling a gap in Haworth’s portfolio while allowing BoConcept access to global B2B clients.

“The BoConcept-Haworth partnership is a potent alliance that brings together two international furniture leaders with common values and history. BoConcept’s comprehensive customization options and innate product functionality combined with Haworth’s far-reaching client network and industry knowledge allow us to transform activity-based working spaces into extraordinary places, while driving growth for our brand in new markets,” says Mikael Kruse Jensen, CEO at BoConcept.

Over the next five years, BoConcept’s product assortment is expected to become a significant part of Haworth sales internationally, increasing Haworth’s 2019 global revenue of USD 2.3 billion and elevating BoConcept’s revenue significantly, which stood at DKK 1.2 billion (USD 192 million) in the last fiscal year.

“Partnering with BoConcept to deliver transformative solutions to our existing client base and beyond will allow us to provide the very best solutions and standards, enhancing workspaces with their affordable premium collections of celebrated Danish design while pioneering as partners,” says Henning Figge, President of Haworth International. “By working together in this way, we will increase the potential of the office B2B segment.”