BRAZIL (Notifix.) - Unicasa Moveis, one of the leading manufacturers of the Brazilian furniture industry, announced the launch of its franchise program, "Casa Brasileira".

The program was officially launched in the framework of the Paraná Furniture Fair, Movelpar, on 11 February. The company said that in its first year of operation it will focus on capital cities and begin its 2013 expansion strategy in Belo Horizonte, Rio de Janeiro, Sao Paulo, Vitoria, Salvador, Curitiba, Florianopolis, Porto Alegre, Goiânia and Brasilia.

"Casa Brasileira" was inspired by what home represents for each of us. That place where we live many stories, there is an emotional tie, and we always try to give our personal touch. In its quest, the company evaluated the architecture, design, colors and cuisine particular to each region of the country in order to create a brand of custom furniture at affordable prices.

The strategy for the new brand "Casa Brasileira" seeks to consolidate and translate Unicasa’s goal to be a leader in the furniture market, offering modern, dynamic and high quality solutions to customers.