BRAZIL (Notifix).- Brazilian furniture manufacturer Ditália Moveis launched a new line of furniture, UP Intelligent Design, created with the new middle class in mind. The

proposal combines intelligence and functionality in the use of MDP (Medium Density Particleboard), from planted forests, thus more economically and ecologically sustainable. The company is looking forward to opening 20 to 30 showrooms of the brand in Brazil later this year. “The expectation for UP line is to create a new sales channel for an increasingly demanding public,” explains the CEO of Ditália, Noemir Capoani. “With purchasing power the consumer from classes C and B does not leave home without first checking internet. He is well informed and knows what he wants in relation to product and service.” The company estimates a turnover of 25 million dollars by December 2012 with the UP Intelligent Design.