Soccer and Furniture, the Promotional Strategy by Orchestra Brasil

Jun 14, 2013 | Furniture Manufacturer | 0 comments

BRAZIL (Notifix).- Four member companies of Orchestra Brasil, a project to encourage exports, are preparing to receive a visit from eight foreign importers during the FIFA Confederations Cup 2013. 

A promotional action organized by the Furniture Industry Association of Bento Gonçalves (Sindmóveis) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). The guests will arrive from Argentina, United States, Mexico, Peru, Uruguay and Colombia and start with visits to the manufacturing facilities of the hosting companies and take part in meetings that are expected to generate a total USD 7 million in new business in the following 12 months. Afterwards, all will travel to Fortaleza, where they will be welcomed with a social event hosted by Apex-Brasil and attend two games of the FIFA Confederations Cup 2013 at the agency’s corporate suite on June 23 and 27.

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