Poggenpohl is awarded international prizes for product and brand leadership
Oct 21, 2014 | Furniture Manufacturer |
GERMANY – The premium kitchen manufacturer Poggenpohl has been honored with two internationally prestigious prizes.
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The new kitchen concept P’7350 design by Porsche Design Studio received the world’s leading prize for innovation, the “Plus X Award” with the additional quality label “Best product of the year 2015”. At the same time, the international brand marketing organization Superbrands rated the brand Poggenpohl as one of the strongest and best in Germany and honored the Herford Company for its outstanding brand leadership with the “Superbrand Germany 2014/2015” label.
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For the Superbrands organization, independent business experts select a company’s outstanding product and corporate brands and nominate them for the assessment procedure. An expert panel of prominent representatives from industry, politics, media, agencies and universities rate the nominated brands according to the criteria of brand dominance, customer loyalty, goodwill, durability and brand acceptance. As the only selected kitchen manufacturer, Poggenpohl was able to convince for the fifth time in a row and was awarded the coveted distinction “Superbrands Germany 2014/2015”. Poggenpohl therefore numbers among the German premium brands with a high level of brand awareness and acceptance among consumers.
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The new P´7350 design by Porsche Design Studio kitchen concept has been honored with one of the world’s leading innovation prize, the “Plus X Award”. The P´7350 impressed the jurors in the categories of high quality, design and functionality and also received the quality label “Best product of the year 2015” from the expert panel. High-ranking partners from 25 sectors gather together in the international, impartial jury of the “Plus X Award” to rate products from the areas of technology, sport and lifestyle and honor manufacturers for the quality advantage of their products. The “Plus X Award” has now been awarded for the 11th time.
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